In a world of generative everything and algorithmic sameness, one strategy is cutting through the noise in 2025: nostalgia marketing. Far from being a throwback gimmick, nostalgia is now a data-backed growth lever. Brands across fashion, tech, beauty, and food use emotional memory to spark authentic connections and viral engagement, especially with Millennials and Gen … Read more
We’ve entered the Intelligence Economy—a new era where data alone isn’t enough. The brands winning in 2025 are those that combine human creativity with machine intelligence to make decisions faster, personalize deeper, and adapt in real time. AI isn’t just a tool in the marketing stack anymore. It’s the engine driving strategy, operations, and storytelling. … Read more
At Cannes Lions 2025, one theme stole the spotlight: AI redefines customer experience (CX)—not in theory, but in execution. CMOs and CX leaders from brands like Salesforce, Mercedes-Benz, and Marriott took the stage to showcase how AI is no longer just a support tool; it’s a strategic growth engine that personalizes every moment, anticipates customer … Read more
In the age of AI-driven search, traditional SEO is no longer enough. Welcome to the era of Generative Engine Optimization (GEO)—the practice of optimizing your content for search engines and AI-powered answer engines like ChatGPT, Gemini, Perplexity, and Claude. As users increasingly ask questions to AI instead of typing keywords into Google, brands must adapt. … Read more
The most compelling marketing in 2025 doesn’t just inform—it immerses, adapts, and responds. Thanks to advancements in generative AI, storytelling has evolved from static narratives into dynamic, real-time experiences tailored to each individual. This isn’t content creation—it’s narrative generation. And it’s transforming how brands engage, educate, and convert. Let’s explore how AI-powered storytelling works, which … Read more
In a digital world obsessed with speed and innovation, the most effective marketing strategy of 2025 might surprise you: nostalgia. From fashion and gaming to fintech and fast food, brands are rediscovering the power of emotional resonance by evoking memories, aesthetics, and feelings from decades past. Why? Because nostalgia marketing doesn’t just connect—it converts. Whether … Read more
In 2025, the most customer-obsessed brands aren’t just using AI to optimize ads or automate support—they’re using it to fundamentally reshape the customer experience (CX) from end to end. At this year’s Cannes Lions, marketing leaders from Airbnb, Sephora, and Uber revealed how they leverage AI to create more thoughtful, personalized, and human-feeling interactions at … Read more
Introduction As AI disrupts industries and remote work becomes the norm, India’s tech job market is shifting rapidly. But instead of shrinking, it’s reshaping. The future isn’t jobless—it’s job-different. In 2025, bright students, career switchers, and upskilling professionals are asking: “Which tech roles are future-proof?” Based on current demand, education trends, and emerging tech, here … Read more
The new space race is no longer a competition between superpowers—it’s a global, multi-agency sprint powered by private companies, cutting-edge technology, and bold scientific ambition. Technology is at the heart of this renewed drive to explore the final frontier, from reusable rockets to AI-driven rovers. 1. Reusable Rocket Technology SpaceX’s Falcon 9 and Starship programs … Read more
In an age where every brand is screaming for attention, Digital Guerrilla Marketing is quietly stealing the spotlight. While major corporations rely on big ad budgets and mainstream channels, many startups and niche tech companies are turning to underground digital campaigns—low-cost, high-impact strategies that thrive in unexpected corners of the web. But what exactly is … Read more